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Willit container

A self-service pickup point, open around the clock

The Willit container is Willit's own hardware innovation: cold storage, a freezer and a self-service shop in one container. The producer drops off a batch, the buyer collects with their own code — at any hour. The first container serves Oulu.

The Willit container in central Oulu
The first Willit container in Oulu

What's inside the container

The container is not just a cold room. It monitors itself, knows its users and serves both sides of the door: buyer and seller.

Smart monitoring

The container watches over itself: temperatures are logged automatically and the equipment reports its health every few minutes. Any anomaly alerts the operations team right away.

Managed entry

The door doesn't open on a plain PIN code. Access rights are granted per order and per shelf spot, every visit is logged, and the door can also be opened and locked remotely.

For buyers: the kiosk

Browse what's on the shelf on the container's screen and pay with your phone. You can buy straight off the shelf with no app and no account.

For sellers: automatic label printers

Drop off a batch and print batch and shelf labels with QR codes on the spot. Origin and traceability travel with the label.

AI customer service

The container also carries physical AI: a customer service agent that activates on demand and helps with buying, collecting or dropping off a batch.

In partnership with Hello AI

Your own container or pickup point, under your own brand?

We are building the container network, and the same platform and hardware also work for a point of your own. Willit24 explains how to take a container, a cold cabinet or just the platform into use.

Visit willit24.com

Try the container

See where the containers are right now — or preorder the season's harvest for pickup from the container.

Co-funded by the European Union Bothnian Bay coastal Kalaleader European Maritime, Fisheries and Aquaculture Fund (EMFAF) 2021–2027

Co-funded by the European Union

Lahikalaa.fi — a digital marketplace and cold pick-up network for the Bothnian Bay's professional fishers

The project opens lahikalaa.fi, an online service aimed at professional fishers on the Bothnian Bay coast, bringing their catch directly to consumers and restaurants to order, and pilots a fresh-fish cold pick-up point in the Oulu region. The goal is for the fisher to focus on fishing while the service handles the selling.

The project is funded by the European Maritime, Fisheries and Aquaculture Fund (EMFAF) via the Bothnian Bay coastal Kalaleader. Grant awarded: €17,500.